Developing and Validating a Venue Stimuli-Local Image Fit Scale
Yongjin Hwang and Khalid Ballouli
| Year of publication: |
2021
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|---|---|
| Authors: | Hwang, Yongjin ; Ballouli, Khalid |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 4, p. 289-304
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| Subject: | sensory marketing | sport venue | destination image | fan experience | Markenimage | Brand image | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.304.1221.04 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816109