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~person:"Ballouli, Khalid"
~person:"Kwak, Dae Hee"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
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Sports marketing
25
Consumer behaviour
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Konsumentenverhalten
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Sport
11
Sports
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Brand management
8
Markenführung
8
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Ballouli, Khalid
Kwak, Dae Hee
Nufer, Gerd
32
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
16
Heere, Bob
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McDonald, Heath
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Dwyer, Brendan
15
Pedersen, Paul M.
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Drayer, Joris
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Kim, Yu Kyoum
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O'Reilly, Norm
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13
Shapiro, Stephen L.
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Zhang, James J.
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Bühler, André
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Chadwick, Simon
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Cornwell, T. Bettina
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Greenwell, T. Christopher
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Inoue, Yuhei
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Ratten, Vanessa
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Woratschek, Herbert
12
Byon, Kevin K.
11
Desbordes, Michel
11
Doyle, Jason P.
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Jensen, Jonathan A.
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Koronios, Konstantinos
11
Uhrich, Sebastian
11
Yoshida, Masayuki
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Dickson, Geoff
10
Séguin, Benoit
10
Bennett, Gregg
9
Cho, Heetae
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Filo, Kevin
9
Karg, Adam
9
Kim, Kihan
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sports marketing & sponsorship
2
Sport management review
2
European Sport management quarterly : ESMQ
1
International journal of entrepreneurial venturing
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
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The journal of product & brand management
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ECONIS (ZBW)
25
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
3
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
4
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
5
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
6
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
7
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
Saved in:
8
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
9
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
10
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
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