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~person:"Balmer, John M. T."
~person:"De Chernatony, Leslie"
~subject:"Corporate culture"
~subject:"Führungsstil"
~subject:"Ireland"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Corporate culture
Führungsstil
Ireland
Brand management
50
Markenführung
50
Brand architecture
20
Brand image
20
Markenarchitektur
20
Markenimage
20
Corporate reputation
15
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15
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Markenartikel
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3
Business-to-business marketing
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Corporate Social Responsibility
3
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3
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21
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English
21
Author
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Balmer, John M. T.
De Chernatony, Leslie
Buil, Isabel
10
Melewar, T. C.
8
Wallace, Elaine
7
Merrilees, Bill
5
Balmer, John M.T.
4
Bang, Nguyen
4
Baumgarth, Carsten
4
Urde, Mats
4
Brophy, Richard
3
Iglesias, Oriol
3
Ind, Nicholas
3
Jevons, Colin
3
Jones, Richard
3
Kernstock, Joachim
3
Maon, François
3
O'Callaghan, Edmund
3
Schroeder, Jonathan E.
3
Wallpach, Sylvia von
3
Abimbola, Temi
2
Abratt, Russell
2
Al Zagir, Nadia
2
Anthoni, Kristine
2
Barnes, Victoria
2
Biraghi, Silvia
2
Bravo, Rafael
2
Burghausen, Mario
2
Czinkota, Michael R.
2
De Roeck, Kenneth
2
Decker, Christiane
2
Espersen, Peter
2
Evanschitzky, Heiner
2
Gambetti, Rossella C.
2
Glanfield, Keith
2
Greyser, Stephen A.
2
Grossman, Mindy
2
Guest, Duncan
2
Gupta, Suraksha
2
Hemetsberger, Andrea
2
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The journal of brand management : an international journal
7
Journal of business research : JBR
6
Corporate communications : an international journal
2
European journal of marketing : EJM
1
Journal of business economics and management
1
Journal of general management
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
21
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1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
4
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
5
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
8
The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.
;
Thomson, Irene
- In:
Journal of general management
34
(
2008/09
)
4
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
Saved in:
9
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
10
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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