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~person:"Balmer, John M. T."
~person:"Gatzert, Nadine"
~person:"Otubanjo, Olutayo"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Öffentlichkeitsarbeit
Corporate reputation
52
Firmenimage
51
Brand architecture
29
Markenarchitektur
29
Brand management
27
Markenführung
27
Corporate culture
26
Unternehmenskultur
26
Marketing management
14
Marketingmanagement
14
Public relations
13
Reputation
8
Risikomanagement
7
Risk management
7
Corporate identity
5
Marketing
5
Corporate Social Responsibility
4
Corporate branding
4
Corporate heritage
4
Corporate social responsibility
4
Reputation risk
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Monarchie
3
Monarchy
3
Reputation risk management
3
Wirtschaftshochschule
3
Advertising
2
Brand
2
Case study
2
Corporate brand
2
Corporate communications
2
Corporate heritage identity
2
Corporate marketing
2
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10
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8
Aufsatz in Zeitschrift
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2
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2
Collection of articles of several authors
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2
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English
13
Author
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Balmer, John M. T.
Gatzert, Nadine
Otubanjo, Olutayo
Melewar, T. C.
22
Bang, Nguyen
8
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Doorley, John
4
Garcia, Helio Fred
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Garcia, Helio F.
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Kreutzer, Ralf T.
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Puncheva-Michelotti, Petya
3
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Corporate communications : an international journal
4
Contemplating corporate marketing, identity and communication
1
Digital Business in Africa : Social Media and Related Technologies
1
European journal of marketing : EJM
1
Journal of management research
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
2
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
3
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
4
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
5
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
6
Corporate identity : identifying dominant elements in CI models
Iyamabo, Jeremiah
;
Owolawi, Seyi
;
Otubanjo, Olutayo
; …
- In:
Journal of management research
5
(
2013
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10009769703
Saved in:
7
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
8
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
9
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
10
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
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