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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
~person:"Pérez, Andrea"
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
63
Firmenimage
63
Corporate culture
30
Unternehmenskultur
30
Brand management
26
Markenführung
26
Brand architecture
24
Markenarchitektur
24
Public relations
19
Öffentlichkeitsarbeit
19
Marketing management
16
Marketingmanagement
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Reputation
14
Bank
5
Corporate identity
5
Marketing
5
Stakeholder
5
Beziehungsmarketing
4
Brand image
4
China
4
Communication
4
Consumer behaviour
4
Corporate heritage
4
Customer satisfaction
4
Konsumentenverhalten
4
Kundenzufriedenheit
4
Markenimage
4
Personality psychology
4
Persönlichkeitspsychologie
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Relationship marketing
4
Schweden
4
Sweden
4
corporate marketing
4
CSR image
3
Case study
3
Corporate brand
3
Corporate branding
3
Cultural heritage
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Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Pérez, Andrea
Melewar, T. C.
47
Schwaiger, Manfred
31
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Sarstedt, Marko
10
Hillenbrand, Carola
9
Martin, Graeme
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Raithel, Sascha
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
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Published in...
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European journal of marketing : EJM
7
Journal of business strategy
7
Corporate communications : an international journal
6
The journal of brand management : an international journal
6
Journal of business research : JBR
4
Corporate reputation review : an international journal
2
Facets of corporate identity, communication, and reputation
2
Foundations of corporate heritage
2
Qualitative market research : an international journal
2
The journal of business strategy
2
Working paper series / Bradford University School of Management
2
Brand culture
1
Business research quarterly : BRQ
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate social responsibility : challenges, benefits and impact on business performance
1
Cuadernos de investigación UCEIF
1
International journal of hospitality management
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Service business
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
63
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1
At the crossroads : generative AI and corporate risk management
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 426-429
Persistent link: https://www.econbiz.de/10014468417
Saved in:
2
Adventures in the metaverse
Hirsch, Peter B.
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 332-336
Persistent link: https://www.econbiz.de/10013392373
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
6
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
7
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
8
Corporate social responsibility (CSR) and customer loyalty in the hotel industry : a cross-country study
Latif, Khawaja Fawad
;
Pérez, Andrea
;
Sahibzada, Umar Farooq
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293766
Saved in:
9
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
10
Counting the spoons : what really influences corporate reputation
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011757578
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