//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Corporate reputation
53
Firmenimage
53
Corporate culture
28
Unternehmenskultur
28
Brand management
26
Brand architecture
24
Markenarchitektur
24
Marketing management
16
Marketingmanagement
16
Public relations
16
Öffentlichkeitsarbeit
16
Reputation
11
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
5
Marketing
5
China
4
Communication
4
Corporate heritage
4
Schweden
4
Sweden
4
corporate marketing
4
Brand image
3
Case study
3
Corporate brand
3
Corporate branding
3
Cultural heritage
3
Economics department
3
Großbritannien
3
Kommunikation
3
Kulturgüter
3
Markenimage
3
Monarchie
3
Monarchy
3
Personality psychology
3
Persönlichkeitspsychologie
3
Reputation risk
3
Risikomanagement
3
Risk management
3
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
22
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
3
Book section
3
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Festschrift
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
26
Author
All
Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Melewar, T. C.
19
Foroudi, Pantea
10
Bang, Nguyen
8
Esch, Franz-Rudolf
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Dennis, Charles
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
5
Abimbola, Temi
4
Abratt, Russell
4
Chen, Weifeng
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
Hussain, Shahzeb
3
Kernstock, Joachim
3
Kick, Markus
3
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
European journal of marketing : EJM
3
Corporate communications : an international journal
2
Journal of business research : JBR
2
Journal of business strategy
2
Working paper series / Bradford University School of Management
2
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
International studies of management and organization
1
Qualitative market research : an international journal
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
9
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
10
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->