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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
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Search: subject_exact:"Corporate reputation"
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Marketingmanagement
Corporate reputation
53
Firmenimage
53
Corporate culture
28
Unternehmenskultur
28
Brand management
26
Markenführung
26
Brand architecture
24
Markenarchitektur
24
Marketing management
16
Public relations
16
Öffentlichkeitsarbeit
16
Reputation
11
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
5
Marketing
5
China
4
Communication
4
Corporate heritage
4
Schweden
4
Sweden
4
corporate marketing
4
Brand image
3
Case study
3
Corporate brand
3
Corporate branding
3
Cultural heritage
3
Economics department
3
Großbritannien
3
Kommunikation
3
Kulturgüter
3
Markenimage
3
Monarchie
3
Monarchy
3
Personality psychology
3
Persönlichkeitspsychologie
3
Reputation risk
3
Risikomanagement
3
Risk management
3
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Article
13
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13
Aufsatz in Zeitschrift
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2
Sammelwerk
2
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English
16
Author
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Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Podnar, Klement
7
Balmer, John M.T.
6
Melewar, T. C.
5
Foroudi, Pantea
4
Burghausen, Mario
3
Keller, Kevin Lane
3
Urde, Mats
3
Aaker, David A.
2
Cornelius, Britta Elisabeth
2
Dowling, Grahame R.
2
Foroudi, Mohammad Mahdi
2
Gegner, Martin
2
Glogger, Anton
2
Greyser, Stephen A.
2
Görgen, Frank
2
Hildebrand, Diogo
2
Jeon, Byung Joo
2
Johansen, Trine Susanne
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Lu, Wei
2
Luo, Xueming
2
Maurer, Fabian
2
McGraw, A. Peter
2
Meyer, Jörn-Axel
2
Nielsen, Anne Ellerup
2
Papasolomou, Ioanna
2
Rindell, Anne
2
Sen, Sankar
2
Tetlock, Philip E.
2
Vrontis, Demetris
2
Wiedmann, Klaus-Peter
2
Abratt, Russell
1
Acikdilli, Gaye
1
Ackfeldt, Anna-Lena
1
Alfayad, Fadye Saud
1
Amirzade, Nazanin
1
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European journal of marketing : EJM
5
The journal of brand management : an international journal
3
Corporate communications : an international journal
2
Foundations of corporate heritage
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
16
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
4
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
9
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
10
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
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