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~person:"Balmer, John M. T."
~person:"Hirsch, Peter B."
~person:"Kitchen, Philip J."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
53
Firmenimage
53
Corporate culture
28
Unternehmenskultur
28
Brand management
26
Markenführung
26
Brand architecture
24
Markenarchitektur
24
Marketing management
16
Marketingmanagement
16
Public relations
16
Öffentlichkeitsarbeit
16
Reputation
11
Corporate Social Responsibility
5
Corporate identity
5
Corporate social responsibility
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Marketing
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China
4
Communication
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Corporate heritage
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Schweden
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corporate marketing
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Monarchie
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Persönlichkeitspsychologie
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Balmer, John M. T.
Hirsch, Peter B.
Kitchen, Philip J.
Melewar, T. C.
47
Schwaiger, Manfred
31
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
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Swoboda, Bernhard
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Tomczak, Torsten
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Barnett, Michael L.
11
Dowling, Grahame R.
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Gardberg, Naomi A.
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Helm, Sabrina
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Podnar, Klement
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Wæraas, Arild
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Abratt, Russell
10
Davies, Gary
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Deephouse, David L.
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Dennis, Charles
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Esch, Franz-Rudolf
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Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Sarstedt, Marko
10
Hillenbrand, Carola
9
Martin, Graeme
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Raithel, Sascha
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
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Gatzert, Nadine
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European journal of marketing : EJM
7
Journal of business strategy
7
The journal of brand management : an international journal
6
Corporate communications : an international journal
5
Journal of business research : JBR
4
Facets of corporate identity, communication, and reputation
2
Foundations of corporate heritage
2
Qualitative market research : an international journal
2
The journal of business strategy
2
Working paper series / Bradford University School of Management
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Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
International studies of management and organization
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Routledge interpretive marketing research
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The journal of product & brand management
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ECONIS (ZBW)
53
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21
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
22
The plebeians rehearse the uprising
Hirsch, Peter B.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 50-54
Persistent link: https://www.econbiz.de/10011504116
Saved in:
23
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
24
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
25
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
26
Sacred cows and the known unknowns
Hirsch, Peter B.
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 54-58
Persistent link: https://www.econbiz.de/10011595005
Saved in:
27
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
28
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
29
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
30
Never apologize and never explain
Hirsch, Peter B.
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 49-52
Persistent link: https://www.econbiz.de/10010385659
Saved in:
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