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~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"Brand management"
~subject:"Market research"
~subject:"Öffentlichkeitsarbeit"
~type:"article"
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Search: subject:"Marketing"
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| 6 applied filters
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Brand management
Market research
Öffentlichkeitsarbeit
Markenführung
34
Brand architecture
26
Markenarchitektur
26
Corporate reputation
24
Firmenimage
24
Marketing management
23
Marketingmanagement
23
Corporate culture
21
Unternehmenskultur
21
Marktforschung
17
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Großbritannien
6
Marketing
6
Public relations
6
USA
6
United Kingdom
6
United States
6
B-to-B-Marketing
5
Bibliometrics
5
Bibliometrie
5
Brand
5
Business-to-business marketing
5
China
5
Cultural heritage
5
Kulturgüter
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
Theorie
5
Theory
5
Corporate heritage
4
Customer satisfaction
4
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Undetermined
12
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Book / Working Paper
49
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Article in journal
39
Aufsatz in Zeitschrift
39
Aufsatz im Buch
11
Book section
11
Case study
1
Collection of articles of several authors
1
Conference paper
1
Fallstudie
1
Festschrift
1
Konferenzbeitrag
1
Reprint
1
Sammelwerk
1
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Language
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English
52
Author
All
Balmer, John M. T.
Malhotra, Naresh K.
Esch, Franz-Rudolf
78
Melewar, T. C.
61
Baumgarth, Carsten
50
Burmann, Christoph
44
Bruhn, Manfred
41
Keller, Kevin Lane
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
39
Merrilees, Bill
36
Herrmann, Andreas
32
Phau, Ian
31
Diamantopoulos, Adamantios
30
Bauer, Hans H.
29
Sattler, Henrik
28
Foroudi, Pantea
27
Gupta, Suraksha
27
Ko, Eunju
27
De Chernatony, Leslie
26
Huber, Frank
26
Pelsmacker, Patrick de
26
Romaniuk, Jenni
26
Guzman, Francisco
25
Wiedmann, Klaus-Peter
25
Gierl, Heribert
24
Han, Heesup
24
Christodoulides, George
23
Dens, Nathalie
23
Homburg, Christian
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Vrontis, Demetris
23
Japutra, Arnold
22
Khan, Imran
22
Pitt, Leyland F.
22
Swoboda, Bernhard
22
Meffert, Heribert
21
Steenkamp, Jan-Benedict E. M.
21
Decker, Reinhold
20
Hollebeek, Linda D.
20
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Published in...
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The journal of brand management : an international journal
13
Journal of business research : JBR
5
Corporate communications : an international journal
4
Fundamentals of marketing research ; Vol. 1
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of general management
2
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Facets of corporate identity, communication, and reputation
1
Foundations of corporate heritage
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
International studies of management and organization
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Review of marketing research
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of product & brand management
1
The nature and scope of marketing research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
52
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1
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52
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1
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
3
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
4
The Internet of total corporate communications, quaternary corporate communications and the corporate
marketing
Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
9
Corporate heritage, corporate heritage
marketing
, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
10
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
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