Malhotra, Naresh K. (contributor) - 2005
"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field …Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness … technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald …