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~person:"Balmer, John M. T."
~person:"Pfarrer, Michael D."
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject_exact:"Corporate image"
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Corporate reputation
30
Firmenimage
30
Brand architecture
17
Markenarchitektur
17
Corporate culture
16
Unternehmenskultur
16
Brand management
14
Markenführung
14
Marketing management
11
Marketingmanagement
11
Public relations
10
Öffentlichkeitsarbeit
10
Corporate heritage
4
Corporate identity
4
Marketing
4
Schweden
4
Stakeholder
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Cultural heritage
3
Economics department
3
Kulturgüter
3
Wirtschaftshochschule
3
Case study
2
Corporate Social Responsibility
2
Corporate brand
2
Corporate communications
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Corporate heritage identity
2
Corporate marketing
2
Corporate social responsibility
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Großbritannien
2
Monarchie
2
Monarchy
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2
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2
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30
Aufsatz im Buch
7
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7
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3
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30
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Balmer, John M. T.
Pfarrer, Michael D.
Melewar, T. C.
41
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Pollock, Timothy G.
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
Gatzert, Nadine
5
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
The Academy of Management review : AMR
4
Academy of Management journal : AMJ
3
Journal of business research : JBR
3
California management review
1
International studies of management and organization
1
Journal of marketing management : MM
1
Strategic management journal
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The journal of product & brand management
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ECONIS (ZBW)
30
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30
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1
Better to be loved by some? : firm flaunting as an impression management strategy
Bass, A. Erin
;
Pfarrer, Michael D.
;
Milosevic, Ivana
; …
- In:
The Academy of Management review : AMR
48
(
2023
)
2
,
pp. 292-312
Persistent link: https://www.econbiz.de/10014285363
Saved in:
2
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Safe bets or hot hands? : how status and celebrity influence strategic alliance formations by newly public firms
Hubbard, Timothy D.
;
Pollock, Timothy G.
;
Pfarrer, …
- In:
Academy of Management journal : AMJ
61
(
2018
)
5
,
pp. 1976-1999
Persistent link: https://www.econbiz.de/10011944311
Saved in:
5
High-reputation firms and their differential acquisition behaviors
Haleblian, Jerayr
;
Pfarrer, Michael D.
;
Kiley, Jason T.
- In:
Strategic management journal
38
(
2017
)
11
,
pp. 2237-2254
Persistent link: https://www.econbiz.de/10011756542
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Celebrity and infamy? : the consequences of media narratives about organizational identity
Zavyalova, Anastasiya
;
Pfarrer, Michael D.
;
Reger, …
- In:
The Academy of Management review : AMR
42
(
2017
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10011709199
Saved in:
8
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
9
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
10
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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