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~person:"Balmer, John M. T."
~person:"Siano, Alfonso"
~subject:"Service quality"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Service quality
Öffentlichkeitsarbeit
Corporate reputation
41
Firmenimage
41
Corporate culture
26
Unternehmenskultur
26
Brand architecture
24
Markenarchitektur
24
Brand management
23
Markenführung
23
Public relations
15
Marketing management
14
Marketingmanagement
14
Corporate Social Responsibility
5
Corporate heritage
5
Corporate social responsibility
5
Marketing
5
Corporate identity
4
Cultural heritage
4
Kulturgüter
4
Schweden
4
Sweden
4
corporate marketing
4
China
3
Corporate branding
3
Economics department
3
Monarchie
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Monarchy
3
Wirtschaftshochschule
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Beziehungsmarketing
2
Brand
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Brand image
2
Case study
2
Communication
2
Corporate brand
2
Corporate communications
2
Corporate heritage brands
2
Corporate heritage identity
2
Corporate marketing
2
Großbritannien
2
Internet marketing
2
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8
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8
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4
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4
Collection of articles of several authors
2
Sammelwerk
2
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1
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English
15
Author
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Balmer, John M. T.
Siano, Alfonso
Melewar, T. C.
22
Bang, Nguyen
8
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Pérez, Andrea
4
Rosenberger, Nicole
4
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Cham Tat Huei
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Frandsen, Sanne
3
Garcia, Helio F.
3
Garcia, Helio Fred
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Jaiswal, Deepak
3
Kalelkar, Rachana
3
Kant, Rishi
3
Kinter, Achim
3
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Corporate communications : an international journal
4
Contemplating corporate marketing, identity and communication
1
E-marketing in developed and developing countries : emerging practices
1
European journal of marketing : EJM
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
15
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1
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
2
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
3
"More than words" : expanding the taxonomy of greenwashing after the Volkswagen scandal
Siano, Alfonso
;
Vollero, Agostino
;
Conte, Francesca
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 27-37
Persistent link: https://www.econbiz.de/10011622458
Saved in:
4
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
5
Museum communication : towards a framework for resource-holder relations management
Siano, Alfonso
;
Siglioccolo, Mario
;
Tuccillo, Carmela
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 151-179)
.
2014
Persistent link: https://www.econbiz.de/10010348386
Saved in:
6
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
7
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
8
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
9
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
10
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
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