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~person:"Balmer, John M. T."
~subject:"Corporate history"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Strategisches Management"
~subject:"United States"
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Corporate history
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14
Corporate culture
12
Unternehmenskultur
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7
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corporate communications
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1950-2009
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Balmer, John M. T.
Melewar, T. C.
22
Lies, Jan
15
Coombs, W. Timothy
14
Zerfaß, Ansgar
14
Podnar, Klement
13
Morsing, Mette
12
Clawson, James G.
10
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9
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9
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8
Foroudi, Pantea
8
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Kim, Sora
8
Siano, Alfonso
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7
Nielsen, Anne Ellerup
7
Pompper, Donnalyn
7
Saxton, Gregory D.
7
Waters, Richard D.
7
Weder, Franzisca
7
Bentele, Günter
6
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6
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6
Holladay, Sherry J.
6
Kitchen, Philip J.
6
Nothhaft, Howard
6
Pang, Augustine
6
Pfeffermann, Nicole
6
Ragas, Matthew W.
6
Romenti, Stefania
6
Schoeneborn, Dennis
6
Terlutter, Ralf
6
Thomsen, Christa
6
Andersen, Sophie Esmann
5
Cho, Charles H.
5
Culp, Ron
5
Dennis, Charles
5
Golob, Urša
5
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Corporate communications : an international journal
5
Contemplating corporate marketing, identity and communication
1
European journal of marketing : EJM
1
Journal of marketing management : MM
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
12
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1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
3
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
4
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
5
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
6
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
7
Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.
;
Illia, Laura
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
Saved in:
8
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
9
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
10
Contemplating corporate marketing, identity and communication
Podnar, Klement
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008658179
Saved in:
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