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~person:"Balmer, John M. T."
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Brand management
45
Markenführung
45
Brand architecture
41
Markenarchitektur
41
Corporate culture
36
Unternehmenskultur
36
Corporate reputation
35
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35
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21
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21
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14
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13
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Balmer, John M. T.
Nijkamp, Peter
3,423
Eichengreen, Barry
2,315
McAleer, Michael
2,231
Zimmermann, Klaus F.
2,116
Frey, Bruno S.
2,102
Wagner, Joachim
2,028
Acemoglu, Daron
1,966
Aizenman, Joshua
1,925
Asongu, Simplice
1,923
Wittenberg, Erich
1,909
Caporale, Guglielmo Maria
1,896
Siebert, Horst
1,852
Banco de España
1,823
Wagner, Gert G.
1,806
Güth, Werner
1,800
Stiglitz, Joseph E.
1,762
Heckman, James J.
1,733
Nunnenkamp, Peter
1,722
Belke, Ansgar
1,720
Sinn, Hans-Werner
1,652
Schneider, Friedrich
1,597
Fuest, Clemens
1,565
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,490
Shleifer, Andrei
1,486
Gupta, Rangan
1,431
Sutter, Matthias
1,418
Scheide, Joachim
1,397
Freeman, Richard B.
1,367
Audretsch, David B.
1,362
Neumark, David
1,361
Hasan, Iftekhar
1,349
Görg, Holger
1,348
Boss, Alfred
1,347
Franses, Philip Hans
1,323
Schmidt, Christoph M.
1,321
Creedy, John
1,319
Pesaran, M. Hashem
1,317
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1,298
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
16
Corporate communications : an international journal
11
Working paper series / Bradford University School of Management
9
Foundations of corporate heritage
7
European journal of marketing : EJM
6
Advances in corporate branding
4
Journal of business research : JBR
4
International studies of management and organization
3
Journal of business ethics : JOBE
3
Journal of general management
3
Management decision : MD
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Marketing intelligence & planning
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Marketing theory
1
Routledge interpretive marketing research
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Strategic Change
1
The journal of product & brand management
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ECONIS (ZBW)
92
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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31
Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T.
(
ed.
);
Johansen, Trine S.
(
ed.
); …
-
International Corporate Identity Group / Symposium …
-
2016
Persistent link: https://www.econbiz.de/10011497574
Saved in:
32
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
33
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
34
China's brands, China's brand developemant strategies and corporate brand communications in China
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011350048
Saved in:
35
Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 194-210
Persistent link: https://www.econbiz.de/10011350044
Saved in:
36
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
37
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
38
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
39
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
40
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
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