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~person:"Balmer, John M.T."
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~subject:"Public relations"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mikroform"
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Consumer behaviour
Firmenimage
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Brand management
5
Corporate reputation
5
Markenführung
5
Brand architecture
4
Corporate culture
4
Markenarchitektur
4
Marketing management
4
Marketingmanagement
4
Unternehmenskultur
4
Corporate brand
3
Corporate brand identification
3
Corporate identity
3
Öffentlichkeitsarbeit
3
Corporate Social Responsibility
2
Corporate brand orientation
2
Corporate communication
2
Corporate image
2
Corporate social responsibility
2
Social identity theory
2
Bayesian SEM
1
Brand
1
Brand orientation
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CSR
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Communication
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Corporate brand construal
1
Corporate brand image
1
Corporate branding
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Corporate marketing
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Corporate marketing orientation
1
Frontline employees
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Game theory
1
Integrated communication
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Internal branding
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KMU
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Managerial corporate brand orientation
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Balmer, John M.T.
Melewar, T. C.
41
Balmer, John M. T.
22
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
17
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Pollock, Timothy G.
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
Gatzert, Nadine
5
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Journal of business research : JBR
3
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
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