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~person:"Balmer, John M.T."
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
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Firmenimage
Marketing management
Brand management
6
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6
Brand architecture
5
Corporate reputation
5
Markenarchitektur
5
Corporate culture
4
Marketingmanagement
4
Unternehmenskultur
4
Corporate brand
3
Corporate brand identification
3
Corporate identity
3
Public relations
3
Öffentlichkeitsarbeit
3
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2
Corporate brand orientation
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Corporate communication
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Social identity theory
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1
Brand
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Brand orientation
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CSR
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Communication
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Corporate brand construal
1
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Corporate brand image
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Corporate branding
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Corporate heritage brand design
1
Corporate marketing
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Corporate marketing orientation
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Design
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Design schools of thought
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Frontline employees
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Game theory
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Balmer, John M.T.
Melewar, T. C.
29
Balmer, John M. T.
19
Foroudi, Pantea
15
Bang, Nguyen
13
Gupta, Suraksha
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Merrilees, Bill
9
Urde, Mats
9
Esch, Franz-Rudolf
8
Kitchen, Philip J.
8
O'Cass, Aron
8
Keller, Kevin Lane
7
Ko, Eunju
7
Šerić, Maja
7
Abratt, Russell
6
Adeola, Ogechi
6
Dennis, Charles
6
Hirvonen, Saku
6
Iglesias, Oriol
6
Kim, Kyung Hoon
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Van Hoye, Greet
6
Bang Nguyen Viet
5
Becker, Kip
5
Burmann, Christoph
5
Foroudi, Mohammad Mahdi
5
Gierl, Heribert
5
Gil Saura, Irene
5
Greyser, Stephen A.
5
Hinson, Robert
5
Ind, Nicholas
5
Loureiro, Sandra Maria Correia
5
Meffert, Heribert
5
Pitt, Leyland F.
5
Sharifah Faridah Syed Alwi
5
Tomczak, Torsten
5
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Journal of business research : JBR
3
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
4
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
5
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
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