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~person:"Baloglu, Seyhmus"
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Beziehungsmarketing
4
Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
4
Loyalty program
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Relationship marketing
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Brand image
2
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loyalty
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Baloglu, Seyhmus
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
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Dorotic, Matilda
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Mattila, Anna S.
7
Breugelmans, Els
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Chun, So Yeon
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Karray, Salma
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Meyer-Waarden, Lars
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Papenhoff, Heike
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Polinsky, Alan Mitchell
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Steinhoff, Lena
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Hoffmann, Anke
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Polinsky, A. Mitchell
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Prein, Jan
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Raab, Carola
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Wansink, Brian
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Yang, Morgan X.
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Yu, Irina Y.
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Banik, Shanta
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
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Drèze, Xavier
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Fong, Nathan M.
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Ha, Young
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
2
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
3
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
4
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
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