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~person:"Balseiro, Santiago R."
~subject:"Advertising"
~subject:"Brand"
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Balseiro, Santiago R.
Wilbur, Kenneth C.
16
Jerath, Kinshuk
12
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10
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10
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10
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
2
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
3
Online display advertising markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
4
Optimal contracts for intermediaries in online advertising
Balseiro, Santiago R.
;
Candogan, Ozan
- In:
Operations research
65
(
2017
)
4
,
pp. 878-896
Persistent link: https://www.econbiz.de/10011739034
Saved in:
5
Yield optimization of display advertising with ad exchange
Balseiro, Santiago R.
;
Feldman, Jon
;
Mirrokni, Vahab
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 2886-2907
Persistent link: https://www.econbiz.de/10010461784
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