Multistage intermediation in display advertising
Year of publication: |
2021
|
---|---|
Authors: | Balseiro, Santiago R. ; Candogan, Ozan ; Gurkan, Huseyin |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 23.2021, 3, p. 714-730
|
Subject: | intermediary problems | mechanism design | internet advertising | extensive form games | second-price auction | multistage intermediation | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Mechanismus-Design-Theorie | Mechanism design | Werbung | Advertising | Spieltheorie | Game theory | Werbewirkung | Advertising effects | Extensives Spiel | Extensive form game |
-
Optimal contracts for intermediaries in online advertising
Balseiro, Santiago R., (2017)
-
Learning in online advertising
Choi, W. Jason, (2019)
-
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R., (2023)
- More ...
-
Multiagent mechanism design without money
Balseiro, Santiago R., (2019)
-
Optimal contracts for intermediaries in online advertising
Balseiro, Santiago R., (2017)
-
Multi-Stage Intermediation in Display Advertising
Balseiro, Santiago, (2019)
- More ...