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~person:"Bambauer, Silke"
~person:"Dominic, P. D. D."
~person:"Lee, Ki-young"
~subject:"Werbewirkung"
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Werbewirkung
Website
12
Advertising effects
5
Dienstleistungsqualität
4
Service quality
4
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3
Fluggesellschaft
3
Internet
3
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1
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1
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Bambauer, Silke
Dominic, P. D. D.
Lee, Ki-young
Bauer, Hans H.
3
Girotra, Karan
3
Ulrich, Karl T.
3
Usman, Osly
3
Abou Nabout, Nadia
2
Aribarg, Anocha
2
Clement, Michel
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2
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2
Haan, Evert de
2
Huh, Jisu
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2
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Mäder, Ralf
2
Phau, Ian
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Schwartz, Eric M.
2
Shehu, Edlira
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Steiner, Paul
2
Thorson, Esther
2
Zhang, Ping
2
Adam, Martin
1
Agrebi, Meriem
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Albinsson, Pia A.
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Amaya Rivas, Adriana A.
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1
Bat, Tuya
1
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Berichte aus der Betriebswirtschaft
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Marketing : ZFP ; journal of research and management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
5
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1
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
2
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
3
Werbewirkung ausgewählter Website-Elemente : eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern
Gierl, Heribert
;
Bambauer, Silke
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 305-325)
.
2007
Persistent link: https://www.econbiz.de/10003531975
Saved in:
4
Werbewirkung von Website-Elementen
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001925683
Saved in:
5
Websites als Qualitätssignal : eine empirische Analyse der Effekte augewählter Website-Elemente
Bambauer, Silke
-
2003
Persistent link: https://www.econbiz.de/10001794525
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