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~person:"Bambauer-Sachse, Silke"
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Preismanagement
8
Pricing strategy
8
Consumer behaviour
6
Konsumentenverhalten
6
Preisdifferenzierung
2
Price discrimination
2
Reference price
2
Sales promotion
2
Verkaufsförderung
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Viral marketing
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Virales Marketing
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Customer Exploitation
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Differential Pricing
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Niedrigpreisstrategie
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Post-promotion effects
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Price
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Price promotion
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Price promotions
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English
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Bambauer-Sachse, Silke
Bergemann, Dirk
54
Simon, Hermann
54
Levy, Daniel C.
52
Hinterhuber, Andreas
49
Diller, Hermann
44
Kwapil, Claudia
40
Liozu, Stephan
38
Martins, Fernando
37
Álvarez, Luis J.
37
Fabiani, Silvia
35
Hernando, Ignacio
35
Sabbatini, Roberto
35
Snir, Avichai
35
Janssen, Maarten C. W.
34
Spann, Martin
34
Gorodnichenko, Yuriy
33
Gautier, Erwan
32
Chen, Haipeng
31
Chen, Jing
31
Chen, Ying-Ju
31
Peitz, Martin
31
Simchi-Levi, David
31
Skiera, Bernd
31
Zaccour, Georges
31
Courty, Pascal
30
Feenstra, Robert C.
30
Itskhoki, Oleg
30
Stahl, Harald
30
Armstrong, Mark
29
Schlosser, Rainer
29
Lippi, Francesco
28
Bagwell, Kyle
27
Hunold, Matthias
27
Monroe, Kent B.
27
Nilsen, Øivind Anti
27
Druant, Martine
26
Roth, Stefan
26
Hoeberichts, Marco
25
Piga, Claudio A.
25
Richards, Timothy J.
25
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing and consumer services
2
Der Markt : international journal of marketing
1
Journal of service research
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
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ECONIS (ZBW)
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1
Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Journal of service research
27
(
2024
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10014580513
Saved in:
2
Customer cognitive appraisals of differential and dynamic pricing
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 3-12
Persistent link: https://www.econbiz.de/10013473076
Saved in:
3
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
4
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 63-73
Persistent link: https://www.econbiz.de/10011388073
Saved in:
5
Are temporally reframed prices really advantageous? : a more detailed look at the processes triggered by temporally reframed prices
Bambauer-Sachse, Silke
;
Mangold, Sabrina Christina
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 451-457
Persistent link: https://www.econbiz.de/10003906177
Saved in:
6
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
Saved in:
7
Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
47
(
2008
)
3
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003776585
Saved in:
8
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
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