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~person:"Banerjee, Neelotpaul"
~person:"Um, Nam-Hyun"
~subject:"Consumer behaviour"
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Consumer behaviour
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
6
Werbewirkung
6
Brand image
4
Konsumentenverhalten
4
Markenimage
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Advertising
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Brand management
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Credibility
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Glaubwürdigkeit
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attribution
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celebrity endorsement
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Advertising industry
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Beziehungsmarketing
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Brand credibility
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Brand loyalty
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Celebrity credibility scale
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Celebrity worship
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Factor analysis
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Relationship continuity expectation
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Structural equation model
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Banerjee, Neelotpaul
Um, Nam-Hyun
Ilicic, Jasmina
5
Roy, Subhadip
5
Usman, Osly
5
Arora, Nilesh
4
Huber, Frank
4
Jain, Varsha
4
Meyer, Frederik
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Abirami, U.
3
Alatas, Vivi
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Baxter, Stacey M.
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Chandrasekhar, Arun G.
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Daswani, Aarzoo
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Ho, Thong
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Krishnan, Jayasree
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Olken, Benjamin A.
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Paladines, Cindy
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Parsad, Chandan
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Patterson, Anthony
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Prashar, Sanjeev
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Quinn, Lee
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Webster, Cynthia M.
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Al-Awadhi, Reem
2
Alpízar R., Francisco
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Ambroise, Laure
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Banister, Emma N.
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Bettman, James R.
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Biswas, Abhijit
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Boeuf, Benjamin
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Brandes, Leif
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Breuer, Christoph
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Carlsson, Frederik
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Castillo, Ernesto del
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Centeno, Edgar
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Chan, Kara
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Journal of marketing communications
2
Global business review
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
4
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
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