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~person:"Bang, Hye Jin"
~person:"Chu, Junhong"
~subject:"Advertising effects"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Brand image
Consumer behaviour
19
Konsumentenverhalten
19
Werbewirkung
7
Advertising
6
Werbung
6
Brand management
4
Food retailing
4
Lebensmitteleinzelhandel
4
Markenführung
4
Distribution channel
3
Food trade
3
Internet marketing
3
Lebensmittelhandel
3
Markenimage
3
Online retailing
3
Online-Handel
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Online-Marketing
3
Transaction costs
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Vertriebsweg
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Brand
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China
2
Computerspiel
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E-commerce
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Electronic Commerce
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Markenartikel
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Network economics
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Netzwerkökonomik
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Video game
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Advertising response
1
Asymmetric geographic preferences
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand disclosure timing
1
Brand prominence
1
Branded entertainment video
1
Clickstream data
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Cognition
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Bang, Hye Jin
Chu, Junhong
Phau, Ian
35
Gierl, Heribert
31
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Pelsmacker, Patrick de
26
Septianto, Felix
26
Huber, Frank
25
Dens, Nathalie
22
Usman, Osly
22
Han, Heesup
20
Japutra, Arnold
19
Bang, Nguyen
18
Guzman, Francisco
18
Melewar, T. C.
18
Bauer, Hans H.
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Eisend, Martin
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Hudders, Liselot
14
Jang, Soocheong
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Yoon, Sukki
14
Bang Nguyen Viet
13
Burmann, Christoph
13
Das, Gopal
13
Hollebeek, Linda D.
13
MacInnis, Deborah J.
13
Muehling, Darrel D.
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Choi, Yung Kyun
12
Dahlén, Micael
12
Fetscherin, Marc
12
Ilicic, Jasmina
12
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International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
9
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1
Geography as branding : descriptive evidence from Taobao
Chintagunta, Pradeep K.
;
Chu, Junhong
- In:
Quantitative marketing and economics : QME
19
(
2021
)
1
,
pp. 53-92
Persistent link: https://www.econbiz.de/10012488949
Saved in:
2
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
3
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
4
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
6
How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
Saved in:
7
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
8
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
9
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
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