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~person:"Bang, Nguyen"
~person:"Berenguer Contrí, Gloria"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Brand equity"
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Consumer behaviour
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand equity
3
Customer integration
3
Kundenintegration
3
Relationship marketing
3
brand equity
3
Betriebliche Wertschöpfung
2
Confidence
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Ethiopia
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Value co-creation
2
Value creation
2
Vertrauen
2
Äthiopien
2
B-to-B-Marketing
1
B2B relations
1
Behavioral intentions
1
Brand
1
Brand reputation
1
Brand trust
1
Business-to-business marketing
1
Chain restaurant
1
Corporate reputation
1
Customer participation
1
Customer perception
1
Customer value
1
Firmenimage
1
Gastronomie
1
Hospital
1
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Aufsatz in Zeitschrift
Reprint
Übersichtsarbeit
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Bang, Nguyen
Berenguer Contrí, Gloria
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Guzman, Francisco
5
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Wong, IpKin Anthony
4
Anselmsson, Johan
3
Augusto, Mário Gomes
3
Christodoulides, George
3
Ekinci, Yuksel
3
Gil Saura, Irene
3
Gray, David
3
Iglesias, Oriol
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Schivinski, Bruno
3
Silveira, Cleo Schmitt
3
Ahmad, Amna
2
Al-Malkawi, Husam-Aldin Nizar
2
Baumann, Chris
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Chen, Mu-Chen
2
Dash, Satyabhushan
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Dwivedi, Abhishek
2
Filieri, Raffaele
2
Finn, Adam
2
Garcia de los Salmones Sanchez, Maria del Mar
2
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International journal of hospitality management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
3
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
4
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
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