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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Khan, Imran"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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| 6 applied filters
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Brand identity
Brand image
Brand management
80
Markenführung
80
Markenimage
54
Consumer behaviour
42
Konsumentenverhalten
42
Brand
38
Markenartikel
38
Beziehungsmarketing
21
Relationship marketing
21
Corporate reputation
12
Firmenimage
12
Social Web
11
Social web
11
Brand experience
10
Brand loyalty
10
Customer satisfaction
10
Kundenzufriedenheit
10
Internet marketing
9
Online-Marketing
9
Brand architecture
7
Führungsstil
7
Leadership style
7
Luxury goods
7
Luxusgüter
7
Markenarchitektur
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Großbritannien
6
Higher education institution
6
Hochschule
6
Markentreue
6
Reputation
6
United Kingdom
6
Viral marketing
6
Virales Marketing
6
Bank
5
Brand reputation
5
Confidence
5
Corporate culture
5
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36
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Article
54
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Article in journal
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54
Case study
1
Fallstudie
1
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English
54
Author
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Bang, Nguyen
De Chernatony, Leslie
Khan, Imran
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
Šerić, Maja
12
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European journal of marketing : EJM
4
The international journal of bank marketing : IJBM
4
The journal of product & brand management
4
Journal of business research : JBR
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
Asia-Pacific journal of business administration
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Cornell hospitality quarterly : CQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of destination marketing & management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
54
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10
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54
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
4
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
5
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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