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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~person:"Paul, Justin"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Brand management
76
Markenführung
76
Markenimage
53
Consumer behaviour
43
Konsumentenverhalten
43
Brand
33
Markenartikel
33
Beziehungsmarketing
12
Relationship marketing
12
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11
Firmenimage
11
Luxury goods
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Luxusgüter
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Social Web
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Social web
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Führungsstil
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Leadership style
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Brand architecture
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Brand equity
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Kundenzufriedenheit
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Place marketing
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Reputation
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Standortmarketing
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Unternehmenskultur
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Viral marketing
5
Virales Marketing
5
Brand loyalty
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Article in journal
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53
Case study
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English
53
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Bang, Nguyen
De Chernatony, Leslie
Paul, Justin
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Hollebeek, Linda D.
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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Journal of business research : JBR
6
European journal of marketing : EJM
4
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
European management journal
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business strategy and the environment
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International marketing review
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
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ECONIS (ZBW)
53
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1
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10
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53
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date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
5
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
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