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~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Brand identity"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand identity
Brand image
Consumer behaviour
Brand management
58
Markenführung
58
Markenimage
38
Konsumentenverhalten
27
Brand
24
Markenartikel
24
Corporate reputation
11
Firmenimage
11
Social Web
8
Social web
8
Beziehungsmarketing
7
Führungsstil
7
Leadership style
7
Relationship marketing
7
Brand architecture
6
Großbritannien
6
Higher education institution
6
Hochschule
6
Markenarchitektur
6
United Kingdom
6
Bank
5
Corporate culture
5
Luxury goods
5
Luxusgüter
5
Place marketing
5
Reputation
5
Standortmarketing
5
Unternehmenskultur
5
Brand loyalty
4
Brand reputation
4
Ireland
4
Irland
4
Marketing management
4
Marketingmanagement
4
Strategic management
4
Strategisches Management
4
Taiwan
4
Viral marketing
4
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40
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41
Case study
2
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English
41
Author
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Bang, Nguyen
De Chernatony, Leslie
Loureiro, Sandra Maria Correia
36
Melewar, T. C.
35
Phau, Ian
35
Han, Heesup
32
Diamantopoulos, Adamantios
29
Ko, Eunju
29
Romaniuk, Jenni
26
Guzman, Francisco
25
Keller, Kevin Lane
24
Sarkar, Abhigyan
24
Gierl, Heribert
23
Khan, Imran
22
Veloutsou, Cleopatra
22
Dawes, John
21
Fetscherin, Marc
21
Hollebeek, Linda D.
21
Rahman, Zillur
21
Sung, Yongjun
21
Christodoulides, George
20
Foroudi, Pantea
20
Japutra, Arnold
20
Sattler, Henrik
20
King, Ceridwyn
19
Paul, Justin
19
Merrilees, Bill
18
Pelsmacker, Patrick de
18
Valette-Florence, Pierre
18
Kunkel, Thilo
17
Sarkar, Juhi Gahlot
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gil Saura, Irene
16
Gupta, Suraksha
16
Kumar, Vikas
16
Sreejesh, S.
16
Wong, IpKin Anthony
16
Ahn, Jiseon
15
Dens, Nathalie
15
Dwivedi, Abhishek
15
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European journal of marketing : EJM
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Qualitative market research : an international journal
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
41
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1
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10
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41
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date (oldest first)
1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
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