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~person:"Bang, Nguyen"
~person:"Delacroix, Eva"
~person:"Mattila, Anna S."
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject:"Consumer behavior"
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Internet marketing
Consumer behaviour
138
Konsumentenverhalten
138
Beziehungsmarketing
47
Relationship marketing
47
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
27
Service quality
27
Brand management
24
Markenführung
24
Brand image
19
Gastronomie
19
Markenimage
19
Restaurant industry
19
Beschwerdemanagement
17
Complaint management
17
Corporate Social Responsibility
15
Corporate social responsibility
15
Brand
14
Markenartikel
14
Emotion
13
Hotel industry
11
Hotellerie
11
Experiment
10
Online-Marketing
10
Preismanagement
10
Pricing strategy
10
Confidence
9
Einzelhandel
9
Retail trade
9
Vertrauen
9
Online retailing
8
Online-Handel
8
Gender
7
Gerechtigkeit
7
Geschlecht
7
Justice
7
Viral marketing
7
Virales Marketing
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Article
10
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Article in journal
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English
10
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Bang, Nguyen
Delacroix, Eva
Mattila, Anna S.
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Pauwels, Koen
9
Hollebeek, Linda D.
8
Kannan, P. K.
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Flavián Blanco, Carlos
6
Hudders, Liselot
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
6
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Published in...
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Journal of business research : JBR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
10
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1
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10
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10
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1
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
3
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
4
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
6
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
7
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
8
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
9
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
Saved in:
10
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
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