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~person:"Bang, Nguyen"
~person:"Eriksson, Kent"
~person:"Mäenpää, Irinja"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Consumer behaviour
5
Beziehungsmarketing
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Relationship marketing
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Financial services
3
Finanzdienstleistung
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Bank
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Customer satisfaction
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Finland
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Consumer-based virtual brand personality
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Customer experience strategy
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Electronic Banking
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Interimistic
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Bang, Nguyen
Eriksson, Kent
Mäenpää, Irinja
Pérez, Andrea
3
Abdul Rahim Abdul Rahman
2
Arvidsson, Niklas
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Bapat, Dhananjay
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Carlander, Anders
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Choudhury, Koushiki
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Drennan, Judy
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Farah, Maya F.
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Laukkanen, Tommi
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Makanyeza, Charles
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Rahman, Zillur
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Rodríguez del Bosque, Ignacio A.
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Sayani, Hameedah
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Souiden, Nizar
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Abdul-Razak, Dzuljastri
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Abou-Aish, Ehab
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Aliouat, Boualem
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Amin, Hanudin
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The international journal of bank marketing : IJBM
5
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ECONIS (ZBW)
5
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Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
3
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
4
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
5
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
Saved in:
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