//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang, Nguyen"
~person:"Huber, Frank"
~person:"Meyer, Frederik"
~subject:"Brand management"
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Corporate reputation
Markenimage
60
Brand image
49
Consumer behaviour
34
Konsumentenverhalten
34
Markenführung
32
Markenartikel
17
Brand
16
Deutschland
16
Germany
16
Theorie
13
Theory
13
Beziehungsmarketing
11
Relationship marketing
11
Firmenimage
9
Markenpolitik
7
Customer satisfaction
6
Estimation
6
Kundenzufriedenheit
6
Personality psychology
6
Persönlichkeitspsychologie
6
Schätzung
6
Reputation
5
Verbraucherverhalten
5
Brand loyalty
4
Brand reputation
4
Emotion
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Place marketing
4
Standortmarketing
4
Taiwan
4
Vertrauen
4
Berufsfußballspieler
3
Commitment <Management>
3
Confidence
3
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
28
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Working Paper
1
Language
All
English
26
German
11
Author
All
Bang, Nguyen
Huber, Frank
Meyer, Frederik
Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
25
Phau, Ian
22
Guzman, Francisco
21
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Han, Heesup
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
17
Bruhn, Manfred
16
Khan, Imran
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Romaniuk, Jenni
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
Gupta, Suraksha
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Batra, Rajeev
12
Grohmann, Bianca
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Kunkel, Thilo
11
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
4
Asia-Pacific journal of business administration
2
Gabler Edition Wissenschaft
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of business economics : JBE
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
6
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->