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~person:"Bang, Nguyen"
~person:"Kirchgeorg, Manfred"
~person:"Merrilees, Bill"
~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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| 7 applied filters
Year of publication
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Subject
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Firmenimage
Brand management
93
Markenführung
93
Brand image
48
Markenimage
48
Consumer behaviour
44
Konsumentenverhalten
44
Brand
28
Markenartikel
27
Corporate reputation
20
Beziehungsmarketing
19
Relationship marketing
19
Brand architecture
14
Markenarchitektur
14
Marketing management
12
Marketingmanagement
12
Social Web
10
Social web
10
Australia
8
Australien
8
Internet marketing
8
Online-Marketing
8
Strategic management
8
Strategisches Management
8
Customer satisfaction
7
Führungsstil
7
Kundenzufriedenheit
7
Leadership style
7
Luxury goods
7
Luxusgüter
7
Firm performance
6
Higher education institution
6
Hochschule
6
Reputation
6
Stakeholder
6
Unternehmenserfolg
6
Brand equity
5
Brand extension
5
Customer integration
5
Kundenintegration
5
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Undetermined
10
Type of publication
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Article
19
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
20
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
17
German
3
Author
All
Bang, Nguyen
Kirchgeorg, Manfred
Merrilees, Bill
Vrontis, Demetris
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Wiedmann, Klaus-Peter
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
2
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Published in...
All
International studies of management and organization
4
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
20
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1
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
4
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
5
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
9
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
10
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
1
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