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~person:"Bang, Nguyen"
~person:"Lemon, Katherine N."
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
E-commerce
Consumer behaviour
55
Konsumentenverhalten
55
Relationship marketing
31
Brand management
20
Markenführung
20
Brand image
18
Markenimage
18
Brand
12
Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Einzelhandel
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Retail trade
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customer experience
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Bang, Nguyen
Lemon, Katherine N.
Han, Heesup
40
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Loureiro, Sandra Maria Correia
22
Verhoef, Peter C.
21
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Ahn, Jiseon
18
Rather, Raouf Ahmad
18
Khan, Imran
17
Grewal, Dhruv
16
Schramm-Klein, Hanna
16
Balaji, M. S.
15
Das, Gopal
15
Gil Saura, Irene
15
Quach, Sara
15
So, Kevin Kam Fung
15
Walsh, Gianfranco
15
Wong, IpKin Anthony
15
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Malthouse, Edward C.
14
Rahman, Zillur
14
Sesé, F. Javier
14
Sreejesh, S.
14
Dwivedi, Yogesh Kumar
13
Evanschitzky, Heiner
13
Herrmann, Andreas
13
Huber, Frank
13
Khare, Arpita
13
Kumar, Vikas
13
McDonald, Heath
13
Tanford, Sarah
13
Bilgihan, Anil
12
Gustafsson, Anders
12
Leckie, Civilai
12
Neslin, Scott A.
12
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Journal of service research
3
The marketing review
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
International journal of market research
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service theory and practice : JSTP
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
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The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
31
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
5
Gaining customer experience insights that matter
McColl-Kennedy, Janet R.
;
Zaki, Mohamed
;
Lemon, Katherine N.
- In:
Journal of service research
22
(
2019
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10012005747
Saved in:
6
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
7
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
10
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
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