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~person:"Bang, Nguyen"
~person:"Ramsey, Elaine"
~person:"Thomas, Brychan"
~subject:"B-to-B-Marketing"
~subject:"Kundenzufriedenheit"
~subject:"SME"
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Search: subject_exact:"Elektronischer Handel"
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B-to-B-Marketing
Kundenzufriedenheit
SME
Electronic Commerce
20
E-commerce
19
KMU
14
Online retailing
10
Online-Handel
10
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Customer satisfaction
5
Großbritannien
5
Konsumentenverhalten
5
United Kingdom
5
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3
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3
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3
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2
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2
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2
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Internet marketing
2
Neuseeland
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New Zealand
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Switching behaviour
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2005-2013
1
Agriculture
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Alternative attractiveness
1
Analysis of variance
1
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1
Brand image
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Brand loyalty
1
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5
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20
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Bang, Nguyen
Ramsey, Elaine
Thomas, Brychan
Al-Qirim, Nabeel A. Y.
10
Hudetz, Kai
8
Usman, Osly
8
Vrazalic, Lejla
7
Cruz-Cunha, Maria Manuela
6
Jones, Paul
6
MacGregor, Robert C.
6
Parayitam, Satyanarayana
6
Rana, Nripendra P.
6
Román, Sergio
6
Varajão, João
6
Xu, Xun
6
Ba, Sulin
5
Carlson, Jamie
5
Duan, Yanqing
5
Packham, Gary
5
Park, Jungkun
5
Sajad Rezaei
5
Tandon, Urvashi
5
Anderson, Rolph E.
4
Arfan Shahzad
4
Baal, Sebastian van
4
Bhatnagar, Amit
4
Brown, David H.
4
Camilleri, Mark Anthony
4
Cho, Yun Kyung
4
Chong, Alain Yee Loong
4
Chong, Sandy
4
Chung, Namho
4
Dwivedi, Yogesh Kumar
4
Falk, Tomas
4
Feindt, Sylvie
4
Galloway, Laura
4
Ha, Hong Youl
4
Hammerschmidt, Maik
4
Hassan, Rohail
4
Ibbotson, Patrick
4
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IGI Global
1
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E-commerce adoption and small business in the global marketplace : tools for optimization
3
Journal of small business and enterprise development
3
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Electronic markets : the international journal on networked business
1
Handbook of research on entrepreneurship in agriculture and rural development
1
Information technology and management
1
International review of applied economics
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Management information systems : mis quarterly
1
Premier reference source
1
Strategic change
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The international journal of bank marketing : IJBM
1
The service industries journal
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ECONIS (ZBW)
20
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date (oldest first)
1
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
2
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
3
Trust, satisfaction, and online repurchase intention : the moderating role of perceived effectiveness of e-commerce institutional mechanisms
Fang, Yulin
;
Qureshi, Israr
;
Sun, Heshan
;
McCole, Patrick
; …
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 407-427
Persistent link: https://www.econbiz.de/10010425085
Saved in:
4
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
5
An investigation of the benefits and barriers of e-business adoption activities in Yemeni SMEs
Abdullah, Ahmed
;
Thomas, Brychan
;
Murphy, Lyndon
; …
- In:
Strategic change
27
(
2018
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011973387
Saved in:
6
Are UK SMEs with active web sites more likely to achieve both innovation and growth?
Thompson, Piers
;
Williams, Robert
;
Thomas, Brychan
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 934-965
Persistent link: https://www.econbiz.de/10010230740
Saved in:
7
E-commerce trading activity and the SME sector : an FSB perspective
Pickernell, David
;
Jones, Paul
;
Packham, Gary
;
Thomas, …
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 866-888
Persistent link: https://www.econbiz.de/10010230748
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
An examination of regional policy implications pertaining to SME e-business adoption in South-East Wales
Thomas, Brychan
;
Miller, Christopher
;
Simmons, Geoffrey
- In:
Strategic change : SC ; briefings in entrepreneurial finance
24
(
2015
)
5
,
pp. 429-446
Persistent link: https://www.econbiz.de/10011481718
Saved in:
10
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
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