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~person:"Bang, Nguyen"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
20
Beziehungsmarketing
18
Markenimage
18
Relationship marketing
18
Brand
12
Markenartikel
12
Customer satisfaction
9
Kundenzufriedenheit
9
Einzelhandel
8
Retail trade
8
Confidence
6
Vertrauen
6
Brand reputation
4
Gerechtigkeit
4
Justice
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Corporate reputation
3
Customer integration
3
Dienstleistungsqualität
3
Firmenimage
3
Gastronomie
3
Großbritannien
3
Internet marketing
3
Islam
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Place marketing
3
Religion
3
Reputation
3
Restaurant industry
3
Satisfaction
3
Service quality
3
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17
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Article
21
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
22
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
22
Author
All
Bang, Nguyen
Loureiro, Sandra Maria Correia
36
Phau, Ian
31
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
27
Hollebeek, Linda D.
25
Sarkar, Abhigyan
23
Filieri, Raffaele
22
Melewar, T. C.
22
Veloutsou, Cleopatra
21
Guzman, Francisco
20
Septianto, Felix
19
Dwivedi, Yogesh Kumar
18
Japutra, Arnold
18
Paul, Justin
18
Pelsmacker, Patrick de
18
Sarkar, Juhi Gahlot
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Khan, Imran
16
Romaniuk, Jenni
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Vrontis, Demetris
16
Flavián Blanco, Carlos
15
Park, Jungkun
15
Sreejesh, S.
15
Ahn, Jiseon
14
Foroudi, Pantea
14
Kunkel, Thilo
14
Rather, Raouf Ahmad
14
Seo, Yuri
14
Shukla, Paurav
14
Bagozzi, Richard P.
13
Bigné Alcañiz, J. Enrique
13
Das, Gopal
13
Gierl, Heribert
13
Hyun, Sunghyup Sean
13
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Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
2
The marketing review
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
5
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
7
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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