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~person:"Bang, Nguyen"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
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Search: subject_exact:"Relationship marketing"
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Customer satisfaction
Electronic Commerce
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Kundenzufriedenheit
10
Einzelhandel
7
Retail trade
7
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Brand
4
Brand image
4
Confidence
4
Gerechtigkeit
4
Justice
4
Markenartikel
4
Markenimage
4
Online retailing
4
Online-Handel
4
Vertrauen
4
E-commerce
3
Switching behaviour
3
Wechselverhalten
3
Brand loyalty
2
CRM
2
Customer integration
2
Dark side
2
Kundenintegration
2
Loyalty
2
Markentreue
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
New product development
2
Place marketing
2
Produktentwicklung
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English
10
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Bang, Nguyen
Han, Heesup
33
Homburg, Christian
22
Mattila, Anna S.
20
Svensson, Göran
20
Prentice, Catherine
19
Gil Saura, Irene
17
Piller, Frank T.
16
Mittal, Vikas
15
Quach, Sara
15
Aksoy, Lerzan
14
Usman, Osly
14
Gustafsson, Anders
13
Hyun, Sunghyup Sean
13
Klaus, Philipp
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Loureiro, Sandra Maria Correia
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Thaichon, Park
12
Wirtz, Bernd W.
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Keiningham, Timothy
11
Töpfer, Armin
11
Verhoef, Peter C.
11
Wieseke, Jan
11
Barnes, Donald C.
10
Bauer, Hans H.
10
Blut, Markus
10
Bruhn, Manfred
10
Khan, Imran
10
McColl-Kennedy, Janet R.
10
Roberts-Lombard, Mornay
10
Schumann, Jan Hendrik
10
So, Kevin Kam Fung
10
Van Vaerenbergh, Yves
10
Ahn, Jiseon
9
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The international journal of bank marketing : IJBM
2
Electronic markets : the international journal on networked business
1
Information technology and management
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
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10
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1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
3
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
6
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
7
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
8
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
9
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
10
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
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