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~person:"Bang, Nguyen"
~subject:"Markenartikel"
~subject:"USA"
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Search: subject:"STRATEGY"
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Markenartikel
USA
Brand management
38
Markenführung
38
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
21
Markenimage
21
Brand
13
Corporate reputation
10
Firmenimage
10
Beziehungsmarketing
8
Marketing management
8
Marketingmanagement
8
Relationship marketing
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Social Web
6
Social web
6
China
5
Customer satisfaction
5
Kundenzufriedenheit
5
Strategic management
5
Strategisches Management
5
Brand reputation
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
Online-Marketing
4
Reputation
4
Brand loyalty
3
Corporate culture
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Place marketing
3
Standortmarketing
3
Taiwan
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Unternehmenskultur
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Asia
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English
13
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Bang, Nguyen
Keller, Kevin Lane
30
Fournier, Susan
24
Burmann, Christoph
23
De Chernatony, Leslie
22
Baumgarth, Carsten
20
Phau, Ian
20
Kotler, Philip
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Esch, Franz-Rudolf
18
Dawes, John
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Steenkamp, Jan-Benedict E. M.
16
Guzman, Francisco
15
Hitt, Michael A.
15
Calantone, Roger J.
14
Diamantopoulos, Adamantios
14
Khan, Imran
14
Kumar, V.
14
Sarkar, Juhi Gahlot
14
Smith, Alan D.
14
Berndt, Ernst R.
13
Chesbrough, Henry William
13
Japutra, Arnold
13
King, Stephen
13
Ko, Eunju
13
Parnell, John A.
13
Uggla, Henrik
13
Bruhn, Manfred
12
Chintagunta, Pradeep K.
12
Kaiser, Harry M.
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Pearce, John A.
12
Rugman, Alan M.
12
Sattler, Henrik
12
Toffel, Michael W.
12
Trinh, Giang
12
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Asia-Pacific journal of business administration
2
Marketing intelligence & planning
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of strategic marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
13
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1
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
2
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
8
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
10
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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