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~person:"Bang, Nguyen"
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Brand management
38
Markenführung
38
Brand image
25
Markenimage
25
Consumer behaviour
22
Konsumentenverhalten
22
Brand
13
Markenartikel
13
Corporate reputation
10
Firmenimage
10
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Place marketing
5
Relationship marketing
5
Reputation
5
Social Web
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Social web
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Standortmarketing
5
Brand reputation
4
Marketing management
4
Marketingmanagement
4
Strategic management
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Strategisches Management
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Taiwan
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Malaysia
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Online-Marketing
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Asien
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Brand trust
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Branding
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English
43
Author
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Bang, Nguyen
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
45
Loureiro, Sandra Maria Correia
43
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
Kernstock, Joachim
31
Guzman, Francisco
30
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International studies of management and organization
4
Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
Journal of strategic marketing
2
Marketing intelligence & planning
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The international journal of bank marketing : IJBM
1
The journal of asset management
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ECONIS (ZBW)
43
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43
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1
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
9
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
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