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~person:"Bang, Nguyen"
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Consumer behaviour
41
Konsumentenverhalten
41
Brand management
38
Markenführung
38
Brand image
25
Markenimage
25
Beziehungsmarketing
23
Relationship marketing
23
Corporate reputation
17
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17
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13
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13
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13
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11
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Internet marketing
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English
105
Author
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Bang, Nguyen
Nijkamp, Peter
3,435
Eichengreen, Barry
2,319
McAleer, Michael
2,235
Zimmermann, Klaus F.
2,160
Frey, Bruno S.
2,119
Wagner, Joachim
2,057
Acemoglu, Daron
1,971
Asongu, Simplice
1,956
Aizenman, Joshua
1,931
Wittenberg, Erich
1,921
Caporale, Guglielmo Maria
1,905
Siebert, Horst
1,859
Banco de España
1,823
Wagner, Gert G.
1,811
Güth, Werner
1,800
Stiglitz, Joseph E.
1,765
Heckman, James J.
1,735
Belke, Ansgar
1,733
Nunnenkamp, Peter
1,729
Sinn, Hans-Werner
1,656
Schneider, Friedrich
1,609
Fuest, Clemens
1,577
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,492
Shleifer, Andrei
1,488
Gupta, Rangan
1,458
Sutter, Matthias
1,423
Scheide, Joachim
1,399
Audretsch, David B.
1,374
Freeman, Richard B.
1,370
Neumark, David
1,363
Görg, Holger
1,360
Hasan, Iftekhar
1,354
Boss, Alfred
1,351
Schmidt, Christoph M.
1,333
Creedy, John
1,330
Franses, Philip Hans
1,326
Pesaran, M. Hashem
1,316
Glaeser, Edward L.
1,299
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The marketing review
7
Ethical and social marketing in Asia : incorporating fairness management
5
International studies of management and organization
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Asia-Pacific journal of business administration
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Journal of retailing and consumer services
3
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information technology and management
2
International journal of hospitality management
2
International journal of services, economics and management
2
International journal of technology management : IJTM
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific business review
1
Asia Pacific journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Elsevier Asian studies series
1
Employee relations
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
105
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41
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
42
When new product development fails in China : mediating effects of voice behaviour and learning from failure
Bang, Nguyen
;
Chen, Junsong
;
De Cremer, David
- In:
Asia Pacific business review
23
(
2017
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10012154059
Saved in:
43
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
44
As time goes by ... maintaining longitudinal satisfaction : a perspective of hedonic adaptation
Ying, Yu
;
Jing, Fengjie
;
Bang, Nguyen
;
Chen, Junsong
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011445623
Saved in:
45
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
46
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
47
Competition vs. collaboration in the generation and adoption of a sequence of new technologies : a game theory approach
Li, Mo
;
Bang, Nguyen
;
Yu, Xiaoyu
- In:
Technology analysis & strategic management
28
(
2016
)
3
,
pp. 348-379
Persistent link: https://www.econbiz.de/10011438215
Saved in:
48
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
49
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
50
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
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