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~person:"Bang Nguyen Viet"
~person:"Bentele, Günter"
~person:"Brondoni, Silvio M."
~subject:"Viet Nam"
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Bentele, Günter
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of promotion management : innovations in planning and applied research
1
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The role of selected marketing mix elements in consumer based
brand
equity
creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
2
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
3
Green marketing functions : the drivers of
brand
equity
creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
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