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~person:"Baran, Roger J."
~person:"Belz, Christian"
~type_genre:"Lehrbuch"
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Relationship marketing
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Baran, Roger J.
Belz, Christian
Armstrong, Gary
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7
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6
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ECONIS (ZBW)
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Customer relationship management : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2017
-
Second edition
--
Relationship
marketing
and CRM -- Organization and CRM -- Data management and technology -- CRM and data management -- Technology …
Persistent link: https://www.econbiz.de/10011507544
Saved in:
2
CRM : the foundation of contemporary marketing strategy
Baran, Roger J.
;
Galka, Robert J.
-
2013
Persistent link: https://www.econbiz.de/10009728028
Saved in:
3
Customer value : Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
4
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
5
Logbuch Direktmarketing : vom Mailing zum Dialog-Marketing
Belz, Christian
(
ed.
);
Künzler, Hans-Peter
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10014005940
Saved in:
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