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~person:"Baresova, Petra"
~person:"Beatty, Susan F."
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Interactive media
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Interaktive Medien
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E-commerce
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Fernsehwerbung
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Television advertising
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Baresova, Petra
Beatty, Susan F.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
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Clement, Michel
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Coffey, Amy Jo
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Jiang, Zhenhui
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Journal of advertising research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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2
The IDM national student competition 2010 - 2011
Naffa, Suha
;
Jameson, Jean
;
Baresova, Petra
;
Johns, Chris
; …
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
Saved in:
3
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
4
A typology of roles for avatars in online retailing
MacGoldrick, Peter J.
;
Keeling, Kathleen A.
;
Beatty, …
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 33-461
Persistent link: https://www.econbiz.de/10003710734
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