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~person:"Barhorst, Jennifer Brannon"
~person:"Diehl, Sandra"
~person:"Kumar, Harish"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
11
Virtuelle Realität
11
Konsumentenverhalten
10
Online retailing
6
Online-Handel
6
Augmented reality
4
Deutschland
3
Germany
3
Ladengestaltung
3
Store design
3
AR
2
Beziehungsmarketing
2
Customer experience
2
Experiential marketing
2
Holiday behaviour
2
Media usage
2
Mediennutzung
2
Relationship marketing
2
Theorie
2
Theory
2
Urlaubsverhalten
2
Advertising effects
1
Attitudes towards destination
1
Augmented reality marketing
1
Behaviour
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Cognition
1
Consumer behavior
1
Customer satisfaction
1
E-Learning
1
E-learning
1
Economic psychology
1
Einzelhandel
1
Electronic Commerce
1
Empirical method
1
Empirische Methode
1
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1
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8
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English
7
German
3
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Barhorst, Jennifer Brannon
Diehl, Sandra
Kumar, Harish
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Adeola, Ogechi
2
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International journal of retail and distribution management
2
Journal of business research : JBR
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Electronic retailing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Marketing intelligence & planning
1
Psychology & marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
10
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10
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
Meta-analysis of augmented reality marketing
Kumar, Harish
;
Gupta, Parul
;
Chauhan, Sumedha
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10013532117
Saved in:
5
Exploring the role of augmented reality in online impulse behaviour
Kumar, Harish
;
Srivastava, Ritu
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1281-1301
Persistent link: https://www.econbiz.de/10013407345
Saved in:
6
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
7
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
8
Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
Saved in:
9
Erlebnisorientiertes Internetmarketing : Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001632765
Saved in:
10
Verhaltenswirksame virtuelle Ladengestaltung
Diehl, Sandra
-
2000
Persistent link: https://www.econbiz.de/10001576787
Saved in:
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