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~person:"Barmbold, Jens"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Huysmans, Martijn"
~person:"Mattoo, Aaditya"
~subject:"Brand management"
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Search: subject_exact:"Designation of origin"
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Brand management
Designation of origin
41
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Brazil
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Central Africa
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Handelspräferenzen
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Barmbold, Jens
Giraldi, Janaina de Moura Engracia
Huysmans, Martijn
Mattoo, Aaditya
Diamantopoulos, Adamantios
6
Pike, Steven
6
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Balabanis, George
3
Barnes, Liz
3
Bianchi, Constanza
3
Bruwer, Johan
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Klein, Kristina
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
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Sethuraman, Raj
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Vescovi, Tiziano
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Wang, Cheng Lu
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Yeniceri, Tulay
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Aashish, Kumar
2
Arora, Amit
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Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
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Bartsch, Fabian
2
Batt, Verena
2
Becker, Christian
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International journal of business and globalisation : IJBG
1
International journal of event and festival management
1
Journal of international consumer marketing
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
2
How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
5
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
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