Reciprocal effect of tourist destinations on the strength of national tourism brands
Year of publication: |
August 2017
|
---|---|
Authors: | Santos, Glauber Eduardo de Oliveira ; Giraldi, Janaina de Moura Engracia |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 61.2017, p. 443-450
|
Subject: | Tourism marketing | Country brand | Tourism brand | Reciprocal effect | Tourismus | Tourism | Tourismusmarketing | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
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