Role of attitudes in Brazil's country brand image
Janaina De Moura Engracia Giraldi; Vishwas Maheshwari; Fabiana Mariutti; Anastasia Konstantopoulou
| Year of publication: |
2018
|
|---|---|
| Authors: | Giraldi, Janaina de Moura Engracia ; Maheshwari, Vishwas ; Mariutti, Fabiana Gondim ; Konstantopoulou, Anastasia |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 21.2018, 3, p. 297-307
|
| Subject: | attitudes | country branding | country-of-origin | nation branding | brand image | reputation | conative | Brazil | Brasilien | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011967094