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~person:"Barnes, Bradley R."
~person:"Berman, Barry"
~person:"Christodoulides, George"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Barnes, Bradley R.
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ECONIS (ZBW)
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Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
2
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
3
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
4
Retailing
Berman, Barry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003940490
Saved in:
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