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~person:"Barnes, Bradley R."
~person:"Christodoulides, George"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Einzelhandel
Service quality
Consumer behaviour
184
Konsumentenverhalten
184
Beziehungsmarketing
37
Relationship marketing
37
Customer satisfaction
32
Kundenzufriedenheit
32
Dienstleistungsqualität
31
Markenführung
28
Markenimage
21
Luxury goods
20
Luxusgüter
20
Beschwerdemanagement
18
Complaint management
18
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Brand
15
Markenartikel
15
Online retailing
15
Online-Handel
15
Emotion
14
Hotel industry
13
Hotellerie
13
Internet marketing
11
Online-Marketing
11
Retail trade
11
Viral marketing
11
Virales Marketing
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Advertising effects
9
Bibliometrics
9
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9
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68
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Aufsatz in Zeitschrift
71
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
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English
71
Author
All
Barnes, Bradley R.
Christodoulides, George
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
41
Phau, Ian
33
Bang, Nguyen
31
Grewal, Dhruv
29
Diamantopoulos, Adamantios
28
Hollebeek, Linda D.
27
Ko, Eunju
26
Sarkar, Abhigyan
25
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Das, Gopal
22
Japutra, Arnold
22
Guzman, Francisco
21
Jang, Soocheong
21
Rajagopal
21
Balaji, M. S.
19
Hyun, Sunghyup Sean
19
Khare, Arpita
19
Park, Jungkun
19
Swoboda, Bernhard
19
Veloutsou, Cleopatra
19
Wong, IpKin Anthony
19
Ahn, Jiseon
18
Dwivedi, Yogesh Kumar
18
Klaus, Philipp
18
Sarkar, Juhi Gahlot
18
Schramm-Klein, Hanna
18
Vrontis, Demetris
18
Johnson, Lester W.
17
Khan, Imran
17
Pantano, Eleonora
17
Sands, Sean
17
Bilgihan, Anil
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Gierl, Heribert
16
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Journal of business research : JBR
12
Journal of retailing and consumer services
7
International marketing review
5
International journal of contemporary hospitality management
4
International journal of hospitality management
4
International journal of consumer studies
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of strategic marketing
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of product & brand management
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
71
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71
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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