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~person:"Barnes, Stuart J."
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Barnes, Stuart J.
Burmann, Christoph
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Enhancing knowledge development in marketing ; Vol. 21
1
Journal of marketing management : MM
1
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
2
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.
;
Mattsson, Jan
;
Hartley, Nicole
- In:
Technological forecasting & social change : an …
92
(
2015
),
pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
Saved in:
3
Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.
;
Mattsson, Jan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
Saved in:
4
From fiction to fact : exploring the defictionalization of brands in media
Barnes, Stuart J.
;
Chryssochoidis, George
-
2011
Persistent link: https://www.econbiz.de/10010191067
Saved in:
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