From fiction to fact : exploring the defictionalization of brands in media
Stuart J. Barnes; George Chryssochoidis
| Year of publication: |
2011
|
|---|---|
| Authors: | Barnes, Stuart J. ; Chryssochoidis, George |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 230-239
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Mediensektor | Media industries | USA | United States | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191067