From fiction to fact : exploring the defictionalization of brands in media
Year of publication: |
2011
|
---|---|
Authors: | Barnes, Stuart J. ; Chryssochoidis, George |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 230-239
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Mediensektor | Media industries | USA | United States | Markenführung | Brand management |
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