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~person:"Barney, Jay B."
~person:"Bartlett, Christopher A."
~person:"Piercy, Nigel"
~subject:"Marketingmanagement"
~type_genre:"Textbook"
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Strategisches Management
17
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10
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Barney, Jay B.
Bartlett, Christopher A.
Piercy, Nigel
Tomczak, Torsten
6
Homburg, Christian
5
Kuß, Alfred
5
Krohmer, Harley
4
Benkenstein, Martin
3
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3
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2
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2
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2
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2
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2
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2
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2
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
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Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Saved in:
2
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
3
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
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4
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
6
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
;
Piercy, Nigel
-
2003
-
7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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